LG’s massive ultra-high-definition digital billboard overlooking New York City’s iconic Times Square became host to a three-phase visual spectacle that reflects the company’s efforts to engage with consumers directly around the seasons. LG’s first 3D content series designed for the billboard is a stunning visual display sure to make passersby smile. Over the past year LG has mobilized the Times Square billboard to engage, educate, and entertain consumers during the pandemic. LG has leveraged the space in Times Square to remind viewers that Life’s Good no matter how challenging our surroundings may be.

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